With a reinterpretation of the German 80s classic "Ohne Dich" sung by "Münchner Freiheit“, the employees of the BVG are shown as the invisible heroes of everyday life in a humorous way. Accompanied by the lyrics of "Ohne uns" ("Without us") they are immediately on the spot for passengers situated in uncomfortable settings and help them escape from these situations.

 

Agency: Jung von Matt/Saga

Creative Direction: Marielle Wilsdorf

Art Direction: Michael Wilde, Julia Dirnbacher

Copywriting: Clemens Wolff, Julian Aue